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Social Media

Disney's Fairy Tale Weddings & Honeymoons

As the Marketing Strategy Associate Manager for Disney's Fairy Tale Weddings & Honeymoons, I lead organic & paid creative content & brand strategy for @DisneyWeddings on Facebook, Instagram, TikTok, Pinterest & YouTube for a net audience of 2.5M+. Most recently, I led the launch of the @DisneyWeddings TikTok account, a new strategic platform for the brand.

Highlights

American Theatre Wing & The Tony Awards

As the Digital Content Associate for the American Theatre Wing, I strategized, created, & managed daily social content for @thewing with an audience of 21k+. These posts focused on educational programming, scholarship programs, celebrations of Broadway and off-Broadway opening nights, and honoring those who have made an impact on the Wing and the American theatre community with a focus on DEI. *All content optimized for Facebook, Twitter, & Instagram.

Highlights

Screenshot of The Wing instagram post. Jordan Fisher in a blue striped polo, and a cast on his left arm, looking into the distance in DEAR EVAN HANSEN at the Music Box Theatre.

Caption reads: Dear Evan Hansen, we're so glad you're back at the Music Box Theatre! Happy reopening night! @dearevanhansen

I also assist with managing the Tony Awards social media accounts with a net audience of 391k+. These posts celebrate past and current Tony Award nominees and winners, congratulating opening nights on Broadway, & campaigns leading up to the 75th & 76th Annual Tony Awards ceremony. At the 2022 live broadcast, I managed the Tony Awards YouTube, uploading the "First Impressions" series that captured the winners' reactions in real-time for 48.5k subscribers. *All content optimized for Facebook, Twitter, & Instagram.

Highlights

Screenshot from The Tony Awards Instagram account post. Chita Rivera and Ariana DeBose laugh while presenting an award on the Radio City Music Hall stage.

Caption reads: Verified
Two generations of Anita at the 2022 #TonyAwards. 😍

📷: Getty Images/@kevinmazur

Disney Meetings & Events

As the Marketing Strategy Associate Manager for Disney Meetings & Events, I supported marketing strategy for Disney Meetings & Events at Walt Disney World, Disneyland, Aulani, & Disney Cruise Line. I developed strategy, produced content & managed the editorial calendar for @disneymeetingsandevents on Instagram, Twitter, Facebook, & LinkedIn for net audience of 84k.

Highlights

Floral centerpiece on a table at the Harambe Marketplace event venue at Disney's Animal Kingdom.

Caption reads: Take your attendees on a wild adventure through Disney’s Animal Kingdom at one of our many dynamic event venues. 🌎 From lively entertainment to a wide variety of flavorful menu options, there is something for everyone. Check out our Instagram highlights to see more. 🐯

Live Social Content

At IMEX America 2022, I captured live content and posted in real-time to engage our followers. I also coordinated with the IMEX Instagram to collaborate on an Instagram story series in real time. On Smart Monday, I attended educational seminars & wrote a blog post in real time that posted directly following the conference that day to update our audience on our biggest takeaways.

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